Bang Energy Drink
BANG ENERGY - NEW FLAVOR LAUNCH (Concept Campaign)
Role: Graphic Designer
Tools: Adobe Photoshop, Illustrator
Deliverables: Digital Advertising Posters, Campaign Concepts
Objective: Create visually impactful promotional materials that support the launch of new Bang Energy flavors.
Designed to support the launch of Bang Energy’s newest flavors, this campaign focuses on bold visuals and strong brand recognition. Starting with sketches and guided by established brand standards, concepts were developed and refined into polished digital posters using Adobe Photoshop and Illustrator.
What does each flavor look like if its personality could escape the can? Inspired by the themes of Explosive, Loud, and Strong, these three posters translate flavor into visual storytelling. Though connected through a cohesive campaign aesthetic, each piece was designed to unleash a distinct identity and energy of its own.
With the posters completed, the campaign was brought into the real world through a series of mockups designed to showcase its versatility and impact.
A Bus Stop Ad demonstrates the campaign’s ability to capture attention in crowded environments through bold visuals and high-energy compositions. A Magazine Spread transforms the artwork into an immersive experience, allowing the explosive character of the flavor to unfold across the pages. Finally, the complete collection of posters is presented on Window Displays to emphasize the campaign’s unified aesthetic while revealing the unique identity of each flavor.
